Campaigns, audience & journeys

What it is

Marketing in NexDine starts with an audience you actually own: contacts captured from bookings, orders, forms and newsletter sign-ups, segmented by rules, reachable by email and SMS campaigns — with journeys for the always-on messages and a preference centre that lets every guest control what they receive.

What problem it solves

For most venues, marketing means an occasional generic blast to one stale list, with unsubscribes handled by hand and consent records nowhere. Here the list builds itself from real activity, consent is captured and honoured automatically, and the recurring messages run without anyone remembering to send them.

How it works

1. Capture contacts everywhere guests already interact: bookings, orders, lead-capture forms embedded on any page, and newsletter sign-up with true double opt-in — the guest confirms by email before they join the audience, then gets a welcome message.

2. Segment the audience with rules — loyalty points, wallet balance, churn risk, dietary tags, how recently they joined — combined with and/or logic. Recompute a segment on demand to see exactly who's in it before you send.

3. Send campaigns by email or SMS to a segment or the whole audience, with personalisation tags in the body. Creating and sending are deliberately separate steps, opted-out guests are filtered automatically, and every campaign tracks its status through to sent.

4. Journeys handle the always-on messages — triggered by a first visit, a completed booking, a lapsed guest, an anniversary, a membership renewal or a form submission — stepping through emails, SMS, waits and branches, with per-guest cooldowns so nobody gets the same journey twice in a month.

5. Guests stay in control: every email footer links to their preference centre, where they set channels, topics, a weekly frequency cap — or unsubscribe from everything in one click.

Everything inside the system

• Lead-capture forms with consent capture and spam protection, embeddable on any page.
• Newsletter double opt-in with confirmation, welcome message and unsubscribe handling.
• Rule-based segments with on-demand recompute and campaign targeting.
• Email and SMS campaigns with personalisation, opt-out filtering and status tracking.
• Automated journeys with triggers, waits, branches and per-guest cooldowns.
• Guest preference centre with channel and topic controls and a frequency cap.

This is built into NexDine — there is no separate email platform or list manager to buy. Sending uses your verified sending domain, set up and managed from inside NexDine.